Bauerfeind is a well established German company, founded in 1929, specializing in medical supports, compression and insoles. Bauerfeind products and technologies have evolved over the past 80+ years and have continued to set the standard in fit, comfort, support, and performance within their industry.
In late February, Bauerfeind launched a new line of braces, supports, straps, compression, and sleeves to build on the momentum that they had already established for themselves. This is the new Bauerfeind Sports Line. With this Dirk Nowitzki joined in a partnership as a Bauerfeind Brand Ambassador. He has been a user of the brand for years and is now a spokesperson / celebrity endorser for them. Dirk is a 13-Time NBA All-Star and has been in the NBA for over 18 years.
The multi-channel Bauerfeind Sports Line was launched on Bauerfeind.com and Amazon Seller Central FBA program. We helped Bauerfeind to launch this new line of products on their eCommerce website as well as introduced them into the world of Amazon Seller Central. This required coordination of Snow, Bauerfeind USA, and Bauerfeind AG as well as mastering a new selling platform in Amazon Seller Central.
The cool thing about this was after the launch, we were able to coordinate with Dirk Nowitzki’s social team to create a giveaway contest to Bauerfeind and Nowitzki fans. The contest was giving away 50 new sports line products to contest winners. Dirk posted this on his Facebook fan page AND tweeted twice about the contest. The contest is being hosted on Bauerfeind USA’s Facebook page and has another 2.5 weeks remaining.